Choices are not the result of chance, but rather of a series of cognitive factors that intertwine, overlap, sometimes compete against each other, and lead to a specific decision-making. In an ever-changing environment, the options are vast and the time for reflection brief. Consequently, the best alternatives are not always considered. Behavioral economics then looks at the decision-making process from an angle combining both economics and psychology and seeks to detect behavioral trends in order to improve choices frequently made.
We study behavioral economics in the public sector and analyze the benefits that can be derived from it :
- What are the feasible steps within public organizations to help citizens make the best decisions for their own well-being and future ?
- How can strategies and projects integrate behavioral theories for better results ?
- What are the issues and challenges in this area ?